Roles of Ngos to Development

Analyze THE CONTRIBUTIONS OF NGO’s TO DEVELOPMENT NGO is an abbreviation which represents â€Å"non-administrative association. The UN characterizes a NGO as a sort of private association that is autonomous from government control and is non-benefit, non-criminal and essentially a resistance. As indicated by educator Peter Willets, from the college of London , contends the meaning of NGO as an autonomous deliberate relationship of individuals acting together on a consistent reason for some normal reason other than accomplishing government office, bringing in cash or unlawful activities.The most regular characterization of NGOs is by direction and level of activity. Direction alludes to the sort of exercises it takes on, these may incorporate human rights, natural insurance or advancement works. Level of activity alludes to whether it is network based, citywide, national or universal. The commitments to NGO’s are: Education, this assumes a significant job being develope d since without it improvement can't occur. Instruction can be formal or non-formal.They give educating and learning materials to certain schools in the denied territories in Ghana, improved access to training for grown-ups and kid rights in quality instruction. A model is GIGDEV a NGO situated in the north which targets helping immature young ladies via preparing them in batik tie and color, hairdressing and sewing to keep them from heading off toward the south to look for nonexistent employments. 150 middle schools in 13 chose regions from the Brong Ahafo, Central district, Eastern locale and Greater Accra area to profit by an undertaking planned for improving the nature of instruction in the country.Which is been actualized by Plan Ghana. Horticulture, this is finished by giving gear to the ranchers in denied territories to assist them with showing signs of improvement yields. Likewise they are shown new cultivating methods that can improve the nature of yields, exhorted on harve sts to develop. They assist ranchers with pushing strategies that advance market get to, command over gainful assets by little scope ranchers and maintainable agric notwithstanding environmental change. Instances of such NGO’s are SNV and SARI. Likewise in the monetary part NGOs help ease neediness. Since 2009 Technoserve has upheld 4209 ladies in the northern, Upper East and Upper west.They have been financially minimized. 12 ladies bunches were upheld to make sure about Shea preparing focuses. This implies these individuals are helped to begin little scope organizations to procure capital which will thusly improve their standard of life. This helps the individuals massively on the grounds that they presently increase funding to improve their way of life. SNV is executing multi year undertaking to help smallholder ranchers in three African nations, Ghana included to gracefully their national school taking care of program. it is been financed by the Bill and Melinda Gates est ablishment with an award of 7. million dollars. Science and innovation is additionally a region NGOs tackle by giving the correct materials to science programs which help forthcoming understudies with distinct fascination for science to build up their possibilities. A portion of these NGO come out with research discoveries which help being developed of certain parts. A portion of the NGOs SARI, UNESCO. In the territory of social insurance, this is finished by giving wellbeing habitats, giving consumable water. Furnishing the denied with nutritious food to eat. A few NGOs like USAID give cooking oil and rice to a portion of the denied areas.They additionally help them with the guinea worm destruction in the northern parts by giving them mouth channels which can be utilized to drink water from some water bodies. A few models are water Aid, Oxfam and WHO Some NGO give alleviation things in instances of contentions and catastrophic events like floods which is conspicuous during the blus tery season in Ghana. This alleviation things like packs of rice, sugar, corn, sleeping pads, dress, building materials are given to the influenced individuals in these regions. A model is ADRA. Likewise, others assume a job in the privileges of individuals be it the slow-witted or not.Basic needs Basic rights conviction emotional well-being is certifiably not a privilege or a benefit . They help individuals with psychological instability and epilepsy. At the point when they recoup their wellbeing they learn new aptitudes or return to their work. Actionaid advance women’s rights, the association dealt with women’s interest in initiative and dynamic, savagery against ladies and young ladies. To finish up, the commitments of NGOs to advancement can't be over stressed since it manages significant parts of improvement like instruction, agribusiness, monetary, social insurance, arrangement of help things and human rights

Nutrition in Nursing for Anthropometric Measurements-myassignmenthelp

Question: Talk about theNutrition in Nursing Care for Anthropometric Measurements. Answer: The current paper will talk about ideal wholesome for nursing practice with the end goal of incorporating healthful intercessions and approach into ordinary nursing care. The dietary consideration and mediations will be examined concerning a contextual analysis of a patient who is inclined to diabetes type II and has interventional nourishing necessities. The anthropometric estimations utilized will be talked about with suggested weight reduction targets, nourishing and physical action proposals and the medical attendant drove job in conduct change and dietary advancement. Anthropometric estimations Those utilized for the situation study included tallness, weight, abdomen outline and their subordinates Body mass file (BMI), midriff to stature proportion (WHR), and midsection to weight proportion (WWR) (Australian Bureau of Statistics, 2013). These estimations are utilized to portray the body organization and attempt to separate people as indicated by the files determined (Kondalsamy-Chennakesavan et al, 2008). Thomass estimations were a stature of 175 cm, weight of 105 kg and midriff periphery of 112 cm. The midriff circuit is predominantly an impression of subcutaneous fat stockpiling around the midsection. The scale puts Thomas at considerably expanded hazard (102 cm or more). The midsection outline ought to be utilized related to the BMI for absolute corpulence estimation and midriff to tallness proportion for focal stoutness (Ashwell Gibson, 2016). WHR is inferred by the division of abdomen periphery in centimeters by tallness in centimeters. Thomas has a WHR of 0.64. A sweeping cut off of 0.5 is utilized to mean expanded danger of heftiness related conditions (Ashwell Gibson, 2016). As indicated by this, Thomas has an expanded hazard. The BMI is an estimation gotten from weight and tallness and is an extraordinary apparatus used to separate the individuals who are stout and at an expanded danger of cardiovascular sickness and diabetes (Pasco et al, 2014). It is determined by taking body weight in kilograms isolated by tallness in meters squared (Nuttall, 2015). From this condition, Thomass BMI is 83.71. The BMI files were ordered by the world wellbeing association into classes of underweight, ordinary, overweight and corpulent. Underweight if under 18.5, typical from 18.5-24.9, overweight from 25 to 29.9 and stout if 30 or more noteworthy (Lim et al, 2017). As per these layers, Thomas is unmistakably large. Further WHO arrangement for corpulence put her at class 3 stoutness, the most elevated class for those with BMI of at least 40. Weight reduction is attainable and valuable for Thomas who is class 3 large. Weight reduction objectives should be set and individualized for him. Accomplishment of an attractive BMI might be a ridiculous objective in the present moment yet a gradual weight reduction of 5% is as yet valuable (Queensland Health, 2015). For objective setting and weight reduction intend to be viable wellbeing training is a significant essential. The patient ought to be told the advantages of weight reduction and way of life adjustments. Thomas is in danger of type diabetes type two and cardiovascular occasions by virtue of his corpulence and furthermore from his family ancestry where his dad kicked the bucket of a coronary episode and mother from a stroke. Sustenance and physical action proposals Wholesome suggestions are equipped to alter the hazard for improvement of diabetes and cardiovascular dangers, lessen weight and supplement other way of life alterations. As indicated by Queensland wellbeing (2015), dietary prerequisites should meet the vitality necessities of the patient, incorporate all the five significant supplement gatherings, be reachable and observed. Thomas eats an undesirable eating regimen that comprises of immersed fats like pan fried diminish sims, chips, pork slashes, Chico rolls, and meat pies, non-diet sodas, and nourishments with included sugars model soda pops. His eating regimen likewise needs significant parts including foods grown from the ground. His day by day liquor propensity is likewise unfavorable to his wellbeing. The main suggestion is diet change to an increasingly adjusted nutritious eating routine and lessening vitality consumption (National Health and Medical Research Council, 2013). His morning meal which had white bread, nectar, jam and espresso with milk ought to be changed to low-fat earthy colored bread, utilization of sugars rather than sugar and nectar and the expansion of an organic product or a characteristic juice. His lunch should contain less southern style quick nourishments and incorporate more oats, vegetables, and water. On the off chance that this isn't accessible at his working environment, conveying stuffed lunch from home is a practical choice. Supper ought to incorporate lean meats and poultry or fish with vegetables rather than pork hacks. Decreased fat milk ought to be utilized for tea and espresso. Drinking a great deal of water with dinners is suggested. Other eating suggestions remember mandates for parcel size and serve sizes. Enormous parts and serves likewise lead to weight addition and overnutrition. As per Queensland wellbeing (2015), a grown-up of Thomass age need the accompanying serves every day; six of vegetables, two of organic products, six of grains and oats, three of lean meats, poultry and fish, over two of milk and dairy items, and four of polyunsaturated fats and spreads. Low-fat eating regimens have been appeared to diminish weight gain impressively (Makris Foster, 2011). Since he is class 3 hefty, fast weight reduction is attractive and a low vitality diet is suggested (National Health and Medical Research Council, 2013). Utilization of adjunctive methods of weight reduction is likewise suggested, for example, weight reduction medicine (Jin, 2015). Another suggestion is lessening or halting liquor utilization (Traversy Chaput, 2015). In the case of ready to stop, referral to an inside for liquor compulsion and restoration ought to be endeavored. In the case of reluctant to stop, the liquor substance ought to be diminished to inside two units for each day (Traversy Chaput, 2015). Physical movement legitimately targets weight reduction and counteraction of weight gain by expanding vitality utilization. Physical action proposals ought to include his occupation, recreation, and transport (National Health and Medical Research Council, 2013). Thomas level of movement is portrayed as stationary and conveys an enormous danger of both weight and cardiovascular hazard (Barnes, 2012). The every day exercises that fit him in this class incorporate his occupation where he sits throughout the day, heading to work day by day and sitting in front of the TV after work. The Australian proposals are to build the degree of force of physical action to direct to lively as they are the ones that convey wellbeing improving advantages (National Health and Medical Research Council, 2013). It recommends that he ought to do about 150mins of enthusiastic movement or 300 minutes of moderate power action or joining the two models along with dietary changes (National Health and Medical Research Council, 2013). Thomas could apply this by first strolling to work which is attainable at two kilometers away. If not attainable bicycle riding to work is a prepared other option. He could take up relaxation exercises that are not inactive and convey a superior physical action power, for instance, swimming or join a rec center or sports group. In the event that these demonstrate too costly routine running is a less expensive choice. Medical attendant drove job - advancing self-administration Conduct change in weight the executives is essential if any system is to work. The medical caretakers job is to advance and initiate the procedure of conduct change. The underlying methodology is apply a few procedures that help conduct change. They incorporate defining objectives both long haul and present moment, empowering self-observing, for instance, a food journal or an exercise plan, control of triggers of undesirable conduct and psychological conduct treatment (National Health and Medical Research Council, 2013). The primary methodology could be to individualized treatment or gathering treatment with people that share Thomass condition. Mental treatments by the medical attendant could be applied and have been appeared to upgrade conduct change. They incorporate intellectual conduct treatment and social treatment (Teufel, Becker, Rieber, Stephan, Zipfel, 2011). This can be enhanced by different methodologies to increase conduct change. They incorporate motivations for weight reduction and utilization of innovation for instance programs that set objectives, updates and offer data on the equivalent (National Health and Medical Research Council, 2013). Taking everything into account, the anthropometric estimations utilized included weight, tallness, abdomen outline (WC) and their subsidiaries BMI and midsection to stature proportion (WHR). Utilization of numerous measures lessens the deficiencies of only one to anticipate the danger of stoutness related conditions. The objectives of weight reduction don't need to include quick weight reduction to accomplish a typical BMI since that can be inconceivable. Indeed, even a 5% weight reduction is valuable. Wholesome suggestions target decreasing vitality admission and physical movement proposals target expanding vitality consumption. The essential consideration medical caretaker should cultivate conduct change to continue these way of life alterations with psychotherapy and backing in helping patients set objectives and screen their advancement. References Ashwell, M., Gibson, S. (2016). Abdomen to-stature proportion as a marker of early wellbeing hazard: less complex and more prescient than utilizing a network dependent on BMI and midriff circuit. BMJ Open, 6(3). Australian Bureau of Statistics. (2013). Australian Aboriginal and Torres Strait Islander Health Survey: Users' Guide, 2012-13. Sydney, Australia: ABS Barnes, A. S. (2012). Stoutness and Sedentary Lifestyles: Risk for Cardiovascular Disease in Women. Texas Heart Institute Journal, 39(2), 224-227. Jin, J. (2015). Meds for weight reduction: Indications and use. JAMA, 313(21), 2196-2196. doi:10.1001/jama.2015.5575 Kondalsamy-Chennakesavan, S., Hoy, W. E., Wang, Z., Briganti, E., Polkinghorne, K., Chadban, S., Shaw, J. (2008). Anthropometric estimations of Australian Aboriginal grown-ups living in remote territories: correlation with broadly agent discoveries.

The ADHD Brain vs. the Non-ADHD Brain

The ADHD Brain vs. the Non-ADHD Brain ADHD Print The ADHD vs. Non-ADHD Brain By Jacqueline Sinfield facebook twitter Jacqueline Sinfield is an ADHD coach, and the author of Untapped Brilliance, How to Reach Your Full Potential As An Adult With ADHD. Learn about our editorial policy Jacqueline Sinfield Medically reviewed by Medically reviewed by Steven Gans, MD on January 17, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on November 24, 2019 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children MoMo Productions / DigitalVision / Getty Images Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental disorder. This means there are deficits in the ADHD brain that affect a child’s development. ADHD does not influence intelligence. It does, however, affect a persons ability to regulate attention and emotions, and it results in hyperactivity and impulsivity as well as organization problems.?? Differences in the ADHD Brain ADHD is a condition that comes under a lot of scrutiny. Naysayers question if it is real or say it is caused by lack of motivation, willpower, or bad parentingâ€"none of which is true. However, if you or your child has ADHD, you can feel vulnerable to these comments.?? Knowing that there are biological differences in the ADHD brainâ€"compared to the brain of a person who does not have ADHDâ€"feels validating.  The difference can be divided into three areas: structure, function, and chemistry. The Structure of the Brain For many years, research showed there were clear structural differences in the ADHD brain.  The largest review ever of ADHD patient brain scans was carried out at Radboud University Nijmegen Medical Centre and published in 2018. Researchers reported that people with ADHD had smaller brain volume in five subcortical areas, and their total brain size was smaller, too. These differences were greater in children and less in adults.?? Parts of the ADHD brain mature at a slower pace (approximately one to three years) and never reach the maturity of a person who does not have ADHD. Another  interesting finding was that the amygdala and hippocampus are smaller in the brains of people with ADHD. These areas are responsible for emotional processing and  impulsivity and had previously not been definitively connected to ADHD.?? The Function of the Brain There are several types of brain imaging techniques such as single-photon emission computer tomography (SPECT), positron emission tomography (PET), and functional magnetic resonance imaging (fMRI) that allow researchers to study how the ADHD brain operates and functions. There are alterations in blood flow to various areas  of the brains in people with ADHD compared to people who do not have ADHD. Including decreased blood flow to certain prefrontal areas.??  Decreased blood flow indicates decreased brain activity. The prefrontal area of the brain houses the executive functions and they are responsible for many tasks including planning, organizing, paying attention, remembering, and emotional reactions. One study published in 2010 found that children with ADHD do not have the same connections between the frontal cortex of the brain and visual processing area. This means that the ADHD brain processes information differently than a  non-ADHD brain. Brain Chemistry The brain is a busy communication network where messages are relayed from one neuron (brain cell) to the next. There is a gap between neurons, which is called a synapse. In order for the message to be passed along, the synapse needs to be filled with a neurotransmitter. Neurotransmitters are chemical messengers, and each one is responsible for different functions. The key neurotransmitters for ADHD are dopamine and noradrenaline.  In the ADHD brain, there is dysregulation of the  dopamine system.?? For example, there is  either too little dopamine, not enough receptors for it, or the dopamine is not being used efficiently. Stimulant medications help ADHD because they encourage more dopamine to be produced or keep dopamine in the synapses longer. Why Isnt ADHD Diagnosed With a Brain Scan? There is no objective test to diagnose ADHD. Instead, a detailed evaluation is carried out by a clinician. It includes an in-depth interview with the patient, a review of school reports and medical history, and possibly tests to measure attention, distractibility, and memory. With that information, the clinician can determine if the diagnostic guideline for ADHD set by the Diagnostic and Statistical Manual of Mental Disorders (DSM) is met.?? A common question is If there are such clear differences in the ADHD brain, why isn’t ADHD diagnosed with scans?” As Dr. Thomas E. Brown explains in his book A New Understanding of ADHD in Children and Adults: Executive Function Impairments, tests such as PET and fMRI scans give an insight into how the brain is functioning at the moment the test was performed. Like a photo, they capture one moment in time. However, they do not take into account how the brain operates in different situations, in the way a clinical test can during a detailed interview.?? In addition,  the scan data that has been studied is generally based on group averages, and may not apply to any particular individual. The  results have not been normed, which is when large quantities of data are gathered and compared so that the criteria for an ADHD diagnosis using scans could be more reliably made.

Presentation College Admissions ACT Scores, Costs...

Presentation College has an acceptance rate of 99%, but the admissions bar isnt overly high so the school will be easily accessible to those applying with high grades and strong standardized test scores. An application can be filled out online on the schools website. As part of the application, students will also need to submit scores from the SAT or ACT, and official high school transcripts. If you have any questions about the admissions process, be sure to get in touch with a counselor in the admissions office. Also, check out Presentations website for more information about applying, including complete guidelines/instructions, and important dates and deadlines. Admissions Data (2016) Percent of Applicants Admitted: 99%Test Scores -- 25th / 75th PercentileSAT Critical Reading: 400 / 493SAT Math: 420 / 530SAT Writing: - / -What these SAT numbers meanACT Composite: 18 / 22ACT English: 16  / 21ACT Math: 17 / 23What these ACT numbers mean Presentation College  Description Presentation College, located in Aberdeen, South Dakota, was founded in 1951. It was founded by the Sisters of the Presentation of the Blessed Virgin Mary and retains its Catholic traditions today. The school focuses on medical and science-based programs, with over 15 Bachelor programs to choose from, and many more at the Associates Degree level.  Popular choices include Nursing, Biology, Social Work, and Business Management. Academics are supported by a healthy 10 to 1 student/faculty ratio.  Outside of the classroom, students can participate in a number of student-run groups and activities. These range from the academic to the social and artistic, including musical groups, faith-based meetings and projects, and student government. On the athletic front, the Presentation College Saints compete in the National Association of Intercollegiate Athletics (NAIA); popular sports include basketball, football, soccer, volleyball, and golf.   Enrollment (2016) Total Enrollment: 821  (all undergraduate)Gender Breakdown: 36% Male / 64% Female65% Full-time Costs (2016  - 17) Tuition and Fees: $19,090Books: $1,200 (why so much?)Room and Board: $8,690Other Expenses: $2,700Total Cost: $31,680 Presentation College  Financial Aid (2015  - 16) Percentage of New Students Receiving Aid: 100%Percentage of New Students Receiving Types of AidGrants: 100%Loans: 81%Average Amount of AidGrants: $10,732Loans: $8,310 Academic Programs Most Popular Majors:  Nursing, Business, Social Work, Radiologic Technology, Biology Transfer, Graduation and Retention Rates First Year Student Retention (full-time students): 59%4-Year Graduation Rate: 37%6-Year Graduation Rate: 44% Intercollegiate Athletic Programs Mens Sports:  Football, Soccer, Golf, Basketball, BaseballWomens Sports:  Volleyball, Soccer, Softball, Golf, Basketball You May Also Like These Schools Augustana CollegeUniversity of South DakotaGrand View UniversityNorthern State UniversityCreighton UniversityWayne State CollegeSouth Dakota School of MinesUniversity of WyomingBellevue University Presentation College  Mission Statement Welcoming people of all faiths, Presentation College challenges learners toward academic excellence and, in the Catholic tradition, the development of the whole person.

Social Class Is Not As Important As It Once - 1042 Words

It could be argued that social class is not as important as it once was. Social class is a distribution of a civilisation on the basis of the economy or social status (Oxforddictionaries.com, 2015). Evidence supporting this idea can be found when examining traditional cultural aspects like stratifications. Stratification refers to an organisation by which a society ranks people into a hierarchy. Major forms of stratification include; Slavery, Caste and Estates. In today s society most of the extreme cases of stratification have been abolished as they have became less superior to civilisation. (Oxforddictionaries.com, 2015) However, many sociologists comment on how social class is still present but more hidden. Durkheim and Marx debate†¦show more content†¦The working class are the most exploited class as they act to serve capitalism. They also have the worse stereotypes because of shows such as the Jeremy Kyle show which produces usually an exaggerated representation of the working class with people who are poorly socialised without basic manners or living concepts. The Functionalist model outlines that social inequality is necessary in our modern society as long as recruitment is based on merit and rewards are distributed fairly. (Marsh, 2013) This indicates that people who work harder will get better opportunities in their life. Durkheim is a key Functionalist who states how society has changed since the 1900s and how traditional society has been replaced with modern society which is more focused on the division of labour (Study.com, 2015). The division of labour promotes differences and weakens social cohesion. Social cohesion refers to the willingness of members of a community to cooperate in order to survive. This means that even though the proletariat is the majority, people will not stand up to the bourgeoisie. Davis and Moore state social inequality is an unconsciously evolved device by which societies insure that the most important positions are conscientiously filled by the most qualified persons which means that people who are more t alented deserve the most important roles

What Are the Statistics on Cooperative Learning Free Essays

WHAT ARE THE STATISTICS ON COOPERATIVE LEARNING ANYWAY? Cooperative learning has been debated by educators for a long time and continues to be questioned today. Many educators feel that cooperative learning strips students of the benefits of direct instruction. Proponents of homogeneous learning tend to stray from cooperative learning because it seems to deprive gifted students of learning with their gifted peers. We will write a custom essay sample on What Are the Statistics on Cooperative Learning or any similar topic only for you Order Now Five studies will be summarized that look at different aspects of cooperative learning: effects with the learning disabled, the advantage of helping behaviors, math achievement, strategic reading in groups, social support, and heterogeneous vs. homogeneous grouping. A study was conducted to find out if students with learning difficulties interacted positively in cooperative learning groups. This study also looked at the importance of training students to work together as opposed to just putting them in groups to complete tasks (Gillies Ashman, 2000). The study looked at 152 third grade students from Australia. Twenty-two of those students had learning difficulties (12 boys and 10 girls). The students were randomly placed in cooperative learning groups of five to six students consisting of one high-ability student, two medium-ability students, and one low-ability student. The Otis-Lennon School Ability Test measured learning ability and grade level readiness. An ANOVA test showed no significant difference between the structured groups (those trained to work cooperatively) and the unstructured groups (those not trained to work together) at the onset of the study. During the study period the structured group received the treatment of cooperative learning training before completing a social studies unit (independent variable). The unstructured group was encouraged to work together as a group and given the same time period to complete the social studies unit, but they never received training for such group work. The students were videotaped twice during the study to observe behaviors and interactions, and they were given comprehension and word reading pre- and posttests. The researchers focused their findings on the students with learning difficulties. There was no significant difference in the behaviors of students in the structured or unstructured groups. However, there were significant findings regarding group interactions. Those students in the structured groups interacted and benefited from interactions significantly more than students in the unstructured groups. Students in the structured group also reached greater achievement on the comprehension posttest than those from the unstructured groups. No significant findings resulted in the word reading posttest between the two groups. The authors did find that this study supported that students with learning difficulties do benefit from working in small, structured cooperative groups (Gillies Ashman, 2000). Nattiv’s study of cooperative learning (1994) focused on four topics: Do helping behaviors found in cooperative groups have a link to achievement gains in third, fourth, and fifth grade math students? Did gender, grade, or ability level within cooperative groups affect achievement? Do all helping behaviors benefit academic achievement? Does gender, grade, or ability level have an effect on the helping behaviors exhibited? Nattiv, 1994)). The subjects included 36 third-grade students, 34 fourth-grade students, and 31 fifth-grade students. Fifty-four of those students were male and the remaining 47 were females. The children were ability grouped from the results of the California Test of Basic Skills and the Southwest Regional Lab (both math assessments). Males and females were separately grouped as high- , medium-, and low-ability. The author states that these pretest results could be seen as achievement rather than ability, but the teachers of the students were consulted about the placement of the students (Nattiv, 1994). All of the students received direct instruction, modeling, and practice of helping behaviors in cooperative group learning. Teachers also received training in this area. The groups, then, participated in grade-level appropriate math units. Students were further encouraged to work cooperatively because individual improvement on assessments also earned team points. Data was collected by audio and video recordings. The research team hypothesized that helping behaviors would be related to achievement. Achievement gain would be used as the dependent variable and would be measured by an ANCOVA test. The team found that there was a significant relationship to students using helping behaviors in cooperative learning groups to academic achievement gain. The only behaviors that did not show significant growth were the giving and receiving of answers without explanation (Nattiv, 1994). Another study conducted in Southeastern United States focused on a different type of cooperative learning called Collaborative Strategic Reading. Klingner, Vaughn, and Schumm (1998) sought to discover if this program would be effective in a heterogeneous classroom. They further wanted to analyze reading comprehension, social studies content, and student interactions in conjunction with this technique (Klingner, Vaughn, Schumm, 1998). The participants included 141 students. Eighty-five students were split into three classes to represent the treatment group (or intervention condition), and 56 students were split into two classes to represent the control condition. To ensure equal groupings the students were assessed with the Woodcock-Johnson Tests of Achievement, then paired and randomly assigned to conditions. Both conditions received the same instruction, number of sessions, time periods per session, and homework activities. The intervention condition received instructions on how to use specific reading strategies to read strategically. The strategies were modeled, practiced, used in small groups, and then encouraged when students broke off into their cooperative groups of five to six students. The control condition received direct instruction for the same social studies material and participated in all lessons as a whole group. Sessions within the intervention condition were audiotaped to hear student interactions. The Gates-MacGinitie Standardized Reading test and a social studies unit test served as dependent variables to measure student achievement. The researchers of this study did find these strategies to be successful. The strategies caused the students of the intervention condition to participate more and discuss more academic content. The students also received higher achievement gains in reading comprehension, while also finding success on the social studies testing. LD students and LEP students did not show statistically significant growth, but did show some growth. Not all of the strategies proved to be successful for the intervention condition, but most did serve their purpose (Klingner, et al. , 1998). Johnson, Johnson, Buckman, and Richards (2001) were only interested in the social aspects of cooperative learning. â€Å"The purpose of the present study was to determine whether cooperative learning experiences are related to social support in the classroom,† (Johnson, Johnson, Buckman, Richards, 2001). The researchers used The Classroom Life Instrument to measure their data. It included 59 Likert-type questions rating statements on a five point scale of truthfulness. The measure was taken in November and January of the same school year. The sample included five eighth-grade classes with 45 girls and 46 boys. They were divided by those who reported being in cooperative groups less than half of the time (35 students) and participating half of the time or more (56 students). The hypothesis was that students would feel more social support in classrooms experiencing cooperative learning more often. Between November and January, research found that students did indeed feel more support with more exposure to cooperative learning. Support was felt by teachers and other students. Students felt more comfortable with materials presented and felt less alienated in the classroom. Students felt more responsible for what they were doing and had a better relationship among classmates both academically and personally (Johnson, et al. , 2001). Grouping students heterogeneously is typically a cooperative learning â€Å"must. Watson and Marshall (1995) wanted to test that theory in a study comparing the effectiveness of heterogeneous grouping and homogeneous grouping in cooperative task structures (Watson Marshall, 1995). Thirty-five undergraduate elementary education students in a life science class were chosen to participate in this study. In this 13 week treatment, the independent variable was in the grouping of students. Six of the groups were arranged heterogeneously and six groups wer e arranged homogeneously. All groups were exposed to cooperative task structures, cooperative incentive structures, and individual accountability. Control was measured by the National Association of Biology Teachers/ National Science Teachers Association test (form A) before the treatment began. The dependent variable was taken from the results of the NABT/NSTA (form B) posttest. A five-item, five-point Liken scale was used to measure student response to the cooperative learning experiences. The authors felt that greater achievement would be gained by students heterogeneously placed in cooperative learning groups. They were rejected. Findings indicated no significant difference in test results from the heterogeneous groups to the homogeneous groups. In fact, in measuring the students’ perceptions of their experiences the homogeneous groups rated their experiences higher than those of the heterogeneous groups. The authors concluded that further studies should be done to find out if heterogeneous grouping is the most beneficial in all cooperative learning tasks (Watson Marshall, 1995). I am a strong supporter, and user, of cooperative learning. I feel that students best learn from the modeling of those they can relate to most: their peers. After reviewing these studies I have not only gained a better understanding of what might be needed to strengthen cooperative learning in the education of my students, but I also feel validated in my use of cooperative learning as an effective learning tool. While some of the researchers did reject initial hypotheses, all of them showed value in the practice of cooperative learning. It is important to teach students how to work cooperatively, model good helping behaviors, and help students to receive not only strong academic support but strong social support as well. Finally, heterogeneous grouping may not be best in every experience in the classroom. Different group experiences may be needed to enhance the benefits. References Gillies, R. M. Ashman, A. F. (2000). The effects of cooperative learning on students with learning difficulties in the lower elementary school. Journal of Special Education, 34(1), 19-27. Johnson, D. W. , Johnson, R. T. , Buckman, L. A. , Richards, P. S. (2001). The effect of prolonged implementation of cooperative learning on social support within the classroom. The Journal of Psychology, 119(5), 405-411. Klingner, J. K. , Vaughn, S. , Schumm, J. S. (1998). Collaborative strategic reading during social studies in heterogeneous fourth-grade classrooms. The Elementary School Journal, 99(1), 3-22. Nattiv, A. (1994). Helping behaviors and math achievement gain of students using cooperative learning. The Elementary School Journal, 94(3), 285-297. Watson, S. B. Marshall, J. E. (1995). Heterogeneous grouping as an element of cooperative learning in an elementary education science course. School Science Mathematics, 95(8), 401-406. How to cite What Are the Statistics on Cooperative Learning, Papers

None Provided Essay Paper Example For Students

None Provided Essay Paper In ways to limit the growth population the government of India has come up with a few intentions. India is changing and is one of the two countries with populations over one billion. The government will incorporate actions consisting of â€Å"Money given to those who limit number of children in families†. â€Å"The Children needs and funds with a great amount of responsibility†.â€Å"Benefits on tax given on limiting children.† These actions will expectantly motivate them to systemize the growth population to a steady pace. This benefit of giving money to those will give them motive to limit the number of children in families. This is because they will need to spend the money on food for themselves and give them a better future for having money. They could spend it on more fortunate causes and not on toys. Which they would only used for a few years. The government will be giving money to those who contain less than 3 children per house- hold. The Children’s needs and funds would take up and need full responsibilities. Parents would need to pay for insurance, health care, food, clothing, shelter, and education funds. Which would cost a great deal because prices each year would constantly increase. Most families wouldn’t be able to afford or handle the responsibilities for children. This persuasive idea hopefully will keep in mind the tasks detained for children to help India’s growth population lessen. Benefits on tax would consist of limiting children. This profit could help a lot for family’s income and expenses. Benefits on tax could decrease the amount spending on suppliants and could help their payments. Benefits on tax are great deal on just limiting children. And you can also be helping India’s population growth. Tax could be deducted up to half and could also profit money. In my conclusion, India is limiting population growth by openhanded actions to the society and families on benefits of which they can take advantage of knowing and willing to obtain. Statements include of, â€Å"Money given to those who limit number of children in families†. â€Å"The Children needs and funds†.â€Å"Benefits on tax on limiting children.† Expectantly these motives will eager the nation to lessen the population of India. Bibliography:

Policy Making Process

Introduction US$ 20, 000 for a ticket, US$ 50, 000 to access smaller discussion units away from the main conference, and US$ 60, 000 for accommodation on the lower side. That is the cost of attending the ongoing 43rd World Economic Forum popularly referred to as Davos 2011.Advertising We will write a custom essay sample on Policy Making Process specifically for you for only $16.05 $11/page Learn More Global leaders in various fields; industry, academia, civil society, government, and the media converge at the Swiss Ski resort during the annual meeting to reflect on, rethink, strategize, explore, find solutions to, and develop policies that shape world agenda. The meeting is one of the occasions when policymaking is a core business of the day. The art of policymaking is a common practice amongst leaders in many organizations whether public or private. According to the American Heritage Dictionary (2006), â€Å"policy making is; high development more part icularly of official government policy’’. Officials in government institutions do develop public policies in order to provide solutions to public issues by means of a political process. Although policymaking is normally a long tedious demanding process, all the steps involved are actually necessary for desirable results to be archived. Policy making conforms to the steps discussed below for a better yield. Agenda setting This is the initial step into policy making where an issue of concern and/or to be evaluated by the government is brought up. The issue may be tabled by the government or citizens during consultations with government officials. Such consultations are necessary as individuals can advise on issues affecting them which officials may be oblivious of. If various matters come up to be addressed at this stage, prioritization is done in order to select what to first handle when all cases cannot be addressed at that particular juncture. Politicians, public offi cials, and elites should be accountable for their actions to the public and not pursue their personal interests without any constraints. Governments, and any other institutions for that matter involved in decision making process should be transparent and accessible to the public. Any concerns raised by stakeholders are factored in the process and they are offered a chance to freely challenge the decision making process. Formulation After setting the agenda described above, possible solutions are then elaborated at this stage. Public demand is taken into account in formulating a solution to the issue and possible available options are carefully weighed out. Special interest groups such as those whose concerns lie with the environment, business, and human rights, among others are consulted in the formulation process, caution is however taken not to divert from the main objective of the policy for their own purpose. It is understood that since many conflicting interests are involved, t here is no one correct solution to the agenda as complex issues need to be solved in a versatile environment characterized by uncertainty.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Decision-making After all considerations in the formulating process, a final decision is taken by the government amongst the possible solutions floated. There are several possibilities in this decision-making. The government can go ahead with its proposal to the solution, use other counterproposals made by stakeholders, or compromise between the two. The decision can also be to take no action in which case the status quo is maintained. Implementation With the final decision made, government officials possibly together with all the stakeholders translate the policy to a concrete action plan by use of substantive policy tools. An entirely new routine sometimes arise from the made decision. In some cases, new regulatio ns are mandated and enforcement procedures developed to allow for the implementation of the policy. Evaluation This is the final stage of a policy making process. According to Lindblom (1968), evaluation is, â€Å"the systematic assessment and acquisition of information so as to provide useful feedback about some object†. This can be performed by government officials or other parties concern with the policy once implemented. Formal means of evaluation like data analysis, or informal ones involving citizens’ reaction are deployed in evaluating the policy. Of concern during the evaluation process include among others: the effectiveness and net impact of the policy- that is, a revelation of failures, successes or need for any modifications to be made. In the event of a problem with a particular policy, the policy-making steps begin again. Conclusion Commitment to consultations and information is important in enhancing active participation at all levels and should be embra ced. This should be taken in good time; at initial stages of policy making process to gather numerous possible solutions and required information. Clarifications on the public’s limit of access to information, citizen’s rights as pertaining to the policy, and procedures for feedback are made. Adequate material and human resources are allocated to implementing the policy in addition to cross government and public coordination so as to enhance feedback and implementation. Together with promoting active citizenship and evaluation of a policy, transparent, amenable, external scrutiny of a policy making process leads to accountability. In a nutshell, implementation of all the above steps results in: strengthened public trust in their officials, meeting of societal challenges, and improvement of the quality of a policy.Advertising We will write a custom essay sample on Policy Making Process specifically for you for only $16.05 $11/page Learn More Reference List Editors of The American Heritage dictionaries. (2006). The American Heritage Dictionary of the English Language, 4th ed. Boston: Houghton Mifflin. Lindblom, C. (1968). The policy making process. Englewood Cliffs, NJ: Prentice Hall. This essay on Policy Making Process was written and submitted by user Tab1tha to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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Emancipation of Russian Serfs is Overrated essays

Emancipation of Russian Serfs is Overrated essays In world history, the Emancipation of the Russian Serfs is treated as though it had a huge effect on Russia and a large significance upon the rest of the world. This is not true, the impact of the Emancipation of the Serfs had a small effect on the history of the world. The Emancipation came in 1861 around the same time as Brazil and the United States ended slavery. A major argument of the Emancipation is that the reason for it was to allow economic adjustments within Russia. This may have been thought but it was not necessarily the serfs who created an agricultural subordination to the west. The serfs were simply peasantry who were bound to the land and owned by the feudal lord (dictionary.com). They did the same things that peastantry did, they just owed money to a feudal lord ahead of them. The system was much like earlier European feudalism. The Europeans were never held back by the feudal system they followed. The system of Serfs in Russia was not what affected the Russian subordination to countries such as Great Britain and France. When the Emancipation came the government made sure that the power of the aristocracy was preserved. The government made sure that the aristocracy stayed powerful above the peasants. The Emancipation was also designed to retain the tight grip of the tsarist state. Releasing serfs had a small effect on the Russian government as a whole. When released, the serfs also gained no new political rights; they continued to receive the same rights as during serfdom. Another reason little changed with the Emancipation of the Serfs was the fact that most serfs still had loans to pay off from their land. They had to continue working hard as peasantry until their land could finally be paid off. This was one of the ways the government kept power to the Aristocrats. The conditions in which the serfs continued to live were also poor. They still had very little money. Economically, their posi...

Who are we to play God Dissertation Example | Topics and Well Written Essays - 750 words

Who are we to play God - Dissertation Example The wonders of the universe and the miracle of life are becoming more known to our civilization now, more so than at any other point in human history. Developments in scientific reasoning and testing have allowed us to determine the underlying theory of many concepts. Technology has made this more efficient and facilitated some of the discoveries that have been made. In particular, one of the fields, which have been called into question due to a combination of religion, ethics, and politics, is in the field of biological engineering and manipulation.This is due to our high technological advancement in being able to accomplish meticulous processes as well as understanding the theory underlying complex biological processes. Stem cell research has been of high debate in this topic. Progressive society dictates that this is a normal step in treating medical disorders and learning more about how to manipulate biological mechanisms, however at what point does the progressive nature of scie nce override our morality and ethics? Although stem cell research has the possibility of sparking a new revolution in biomedical research, it is still important to recognize that there is a line where science and ethics meet, acknowledging that it is not a line that needs to be crossed. Stem cell research is a look into the future where diseases will be eradicated and a new biological science will develop, however there is controversy dealing with: the pros of research, the negative stigmata and ethical concerns of research, and the future of stem cell research as far as the benefits it can bring. Stem cells are a specific form of cell, which can be encoded to perform almost any function of a cell in the human body. They are hard to harvest due to the fact that as adults, there are very limited quantities of stem cells in the body because they have already differentiated, that is changed into the cell they were needed to function as. For scientists, finding an adequate supply of ste m cells was vital in order to keep the research alive therefore they turned to embryos. Embryos have extremely high counts of stem cells, especially in the early stages. This is due to the fact that as an embryo, the growth is occurring at an accelerated rate. Differentiation of different layers and the formation of all the different organ systems in the body requires a large supply of stem cells in order to serve their function in each of the different systems. The one drawback to the method of harvesting stem cells from human embryos is that usually the infant will not survive or there will be permanent biological damage, which could influence the biological development of the infant in a maladaptive way. Therefore, researchers turned to abortion clinics in order to use aborted fetuses to harvest these cells. This is why the topic of stem cell research is so closely tied to that of the debate of Roe vs. Wade, the argument of prochoice and prolife. Stem cell research in the United States has been extremely restricted by the government. There are only specific institutions and sites where this research can be conducted; federal funding of these projects is also limited. This stigma on stem cell research is having repercussions in the medical and biological research fields. Some scientists devote their life work to that of stem cell research, but are unable to pursue the research adequately here in the United States. Therefore, they leave the United States in order to pursue their research in countries where there are not as many restrictions on stem cell research. As a result, there is an increasingly dangerous hemorrhage in the scientific community as they leave to study in other countries. In addition, private companies have tried to take advantage of this situation by providing funding in these biomedical applications to keep scientists here (Brainard 22-25). However, there are movements in legislature, both state and federal, which are pushing for fewer li mitations in stem cell researc

Prompt Essay Example | Topics and Well Written Essays - 500 words - 1

Prompt - Essay Example Owning stuff is important in life for example you own a house. If one owns a home they are high chances of moving in that house and living in it as long as one likes. I am able to control myself and am able to install anything I want in the house since a got no limitation and I fill safe. The other advantage of owning a property is that the cost is reduced since in get it does not need to rent it from other people. The most things that make me grateful is that my friends made me who I am by motivating me. Spent most of their time with me until I realized my dream they were with me the time I needed them the most am grateful for they are friends with a purpose. Generally opposite does not attract it is just a believe for the most of the people. Most of the successful relations are not between the people who are polar opposite of each other. The people you are likely to meet and make friends with are not of the opposite your social circle is going to be made of people who have something in common between them. Mostly the behaviors most friends are of the same behavior and they are only comfortable when together. I would tell him to start a program that would enable the youths to realize their dreams and see their dreams come true. I would also tell him about starting a program of funding the youth and giving that will equalize all the youths in no matter the color. Discrimination among the youths is bad since it affects most of the youths life and they fill hated making them fill worthless in life. I had a friend who really inspired me in my school life I can’t say that he was perfect but all I can say is that he was right he made sure that he full filled his goal and achieved what was best for him he was ahead of me in school but I followed his steps. All I wanted in my entire school life is to live just like him he was my role model. He was not discriminative despite the color he was an inspiration

Use Of Language Learning Strategies English Language Essay

Use Of Language Learning Strategies English Language Essay The concept of language learning strategy use is important in second language acquisition. Since the first studies conducted in the 1970s, many scholars have revealed the complex processes of developing language competency. Many researchers found that language learning strategy use and successful language learners are correlated. Using this concept, some researchers examined the correlation between language learning strategy use and language proficiency in English as a second or foreign language. These outcomes were different depending on other factors such as age, gender, and nationality. This paper will examine what language learning strategies are used by successful language learners. It also will examine what factors affect favorable language learning use. Introduction Language learning strategies are crucial key for learners and teachers to consider in order to develop students language competency. In the classroom, teachers tend to deal with a group of students at one time, but language learning occurs differently in different individuals. Therefore, one learning strategy works for some students, while that learning strategy may not work for other students. Many researchers have tried to reveal what kinds of factors affect the favored language learning strategy use (Cohen, 1998; Cook, 2001; Macao, 2001; Wenden, 1987; OMalley Chamot, 1990; Oxford, 1990). Different factors, such as age, motivation, nationality, gender and so on, are related to different uses of language learning strategies across individual language learners. However, it is important for teachers to pay more attention to creating the learning spaces for any students in the classroom in order to make them successful language learners. Using language learning strategies not only hel ps students learn the language efficiently and effectively, but also helps teachers use the language learning strategies as a tool in the classroom in order to build their language skills. Once students know their preferred language learning strategy, they can apply this to any situations to accelerate their language competency by themselves. Moreover, knowing what strategy works for particular students may give teachers some ideas for the teaching methods or teaching techniques in the classroom for teachers preparation effectively. Therefore, it is important for both students and teachers to examine what kinds of language learning can facilitate effective learning. Literature Review Definition of language learning strategies The term, language learning strategies, has various definitions according to different researchers. Some researchers stated that learning strategies are processes selected by students in order to improve their learning in their own ways (Cohen, 1998; Cook, 2001; Nunan, 1999; Oxford, 1990). The learners decide to choose which learning strategies to use in their learning. Cohen (1998) emphasized that it is important for learners to choose the elements because those things give them their particular preference learning strategies. In support of the definition of learning strategies, Cohen (1998) added that learning strategies can be actions through the storage, retention, recall, and application of information about that language (p.4). The learning strategies are one of the outcomes from using the language. Moreover, OMally Chamot (1990) argued that the learning strategies are the special thoughts or behaviors that individuals use to help them comprehend, learn, or retain new informat ion (p.1). Therefore, the definition of learning strategies focuses learners on how they are able to learn the language consciously and subconsciously. Types of language learning strategy Research on language learning strategy came originally from the field of the cognitive psychology (Mitchell Myles, 2004). In cognitive psychology, some scholars are interested in the information-processing in learners brains with a first or second language use. At the same time, they also were interested in how learners were able to have control over the information by themselves. By knowing the process that learners would take, language educators and researchers have been looking for the effective language learning strategy demanded by ELLs and teachers in order to make them successful language learners. It is important to categorize language learning strategies. At the beginning of the classification of language learning strategies, Rubin (1981) made two categories of language learning strategies. One category is direct learning strategies, such as memorization, monitoring, guessing and so on. The other category is indirect learning strategies, such as creating opportunities for p ractice, using formulaic interaction and so on. In the same vein, Oxford (1990) suggested her own system of language learning strategies. She classified the language learning strategies into two classes and six groups. In the two classes, she used the direct class and indirect class. As for the direct class, the groups are memory strategies, cognitive strategies, and compensation strategies. On the other hand, for the indirect class, the groups are social strategies, affective strategies, and meta-cognitive strategies. This classification provides a comprehensive organization for understanding language learning strategies. Moreover, it is a useful way to analyze language learning strategy use by teachers and learners. In this current study, Oxfords classification system is used in order to determine the language learning strategies. Studies on language learning strategies Researchers and educators started to explore the language learning strategies in the 1970s (Macao, 2001). In the early research about learning strategies, researchers conducted research in the use of language learning strategies in relation to a good language learner. (Macao, 2001; Wenden, 1987). Studies have shown cognitive and meta-cognitive strategies are used the most among all strategies (Green Oxford, 1995; Hong-Nam Leavell, 2006; Rahimi et al, 2008) However, after a few decades, research studies have started to investigate the use of language learning strategies connected to other factors, such as the proficiency of the language, gender, and ethnicity. In in English in the English as Foreign language (EFL) settings, researchers found that successful learners tended to employ language learning strategies more than less successful learners (Green Oxford, 1995; Lai, 2009). In English as a Second Language (ESL) settings, Hong-Nam Leavell (2006) found that students in the intermediate level used the most language learning strategies of the three different English proficiency levels. It is important to see that learners tend to employ the language learning strategies to develop their language learning both in the EFL setting and in the ESL setting. Moreover, learners at different levels of English proficiency have showed their preferable strategies use (Green Oxford, 1995; Lai, 2009; Hong-Nam Leavell, 2006). The more proficient students are, the more they tend to choose meta-cognitive or cognitive strategies to use. On the other hand, the less proficient students are, the more they tend to use social or memory strategies. The profici ency level is related to the choice of learning strategies made by the learners. Other studies focused on the use of language learning strategies in relation to gender (Green Oxford, 1995; Lai, 2009; Hong-Nam Leavell, 2006, Rahimi et al, 2009, Reid, 1987). Many researchers found that women tend to use language learning strategies more than men. However, Rahimi et al. (2009) found that there was no difference of strategy use between genders. One of the reasons for this could be the participants age. Rahimi et al. used post-secondary students as their participants, while other studies used university students as their participants. It is also important to consider the age factor concerning the strategy use. In addition to this, Hong-Nam Leavell (2006) gave the evidence that gender differences affect students preferable language learning strategies differently. Therefore, there may be some relationship between the language learning strategy use and the gender factor. There are also some research studies about the use of language learning strategies in relation to learners ethnic background. Hong-Nam and Leavell (2006) found that most students preferred to use meta-cognitive strategies. On the other hand, Chinese students preferred to use the social strategy. In the same vein, Macaro (2001) found that Italian students reported social strategy use more than English students. However, it is hard to say that there is a particular favored learning strategy use by different learners nationalities. In addition to this, patterns across nationality or ethnicity may be related to different factors like personal characteristics, culture, and received learning strategy use in the class. The purpose of the study The purpose of this current study is to extend the existing literature to investigate the use of language learning strategies for ESL students in the university level in the ESL setting. In this study, participants have already entered the university as undergraduate or graduate students. The study examines what kinds of language learning strategies are most commonly used by the students in order to succeed in academic classes at universities. This study will use multiple variables, such as age, gender, ethnicity, and the English proficiency level, in order to see some relationship between the use of language learning strategies and the other variables. In addition to this, the study will examine how the use of language learning strategies may be related to the length of time in the United States and the length of time studying in the United States. This study tries to answer these questions. What language learning strategies are used by university ESL students in order to succeed in academic classes at the university level? Are there any different uses of language learning strategies between undergraduate students and graduate students? Are these any different uses of language learning strategies between genders? Are there any differences for the language learning strategy use by each nationality? Does the length of time studying in the United States or the length of time in the United States predict the university ESL students language learning strategy use? Methods This current study used mixed methods in order to identify the use of language learning strategies for English as Second Language (ESL) Learners at the university level. Data were collected by using an online survey site. Sample and Site Selection The study involved 300 international students enrolled at University of Nevada, Reno as undergraduate or graduate students. They came from over 30 different countries and they have a variety of majors. The participants are male (160) and female (140). All the participants are only taking academic classes and are full time students with student visa (F-1) status at the University of Nevada, Reno. In order to take only academic classes at University of Nevada, Reno, all international students need to have a score of at least 61 on the Test of English as a Foreign Language (TOEFL) internet based test for both undergraduate and graduate school. In addition to this, they need to pass the bridge test given by the Intensive English Language Center (IELC). If students do not pass the bridge test, they need to take bridge English classes in order to build their English skills. All the participants in this study passed the bridge test or have taken a bridge classes. Additionally, some students recently arrived at the United State to start the school, while some students have been the United States for over five years. The selected site for this study was at the University of Nevada, Reno. It had a total of 553 international students enrolled on the fall 2010. The number consisted of 217 students for undergraduate school and 336 students for graduate school. They came from 66 different countries to study at University of Nevada, Reno. The school offers over 145 degree programs and three different education levels. Instruments In this study, a participants self-reported questionnaire, short answer questions about the use of language learning strategies, and a background information questionnaire were used. For the participants self-reported survey, the Strategy Inventory for Language Learning (SILL version 7.0 for ESL/EFL) developed by Oxford (1990) was used. According to Oxford and Burry-Stack (1995), Cronbachs alpha for the SILL studies has been .85-.95 in order to show the degree of precision on an instrument. These numbers were high, but it showed that the measurement error is minimal (Oxford Burry-Stack, 1995, p.7). The SILL has 50 strategy items and is divided into six categories: Memory strategy, cognitive strategy, compensation strategy, metacognitive strategy, affective strategy and social strategy. The SILL used a 5-point scale for each strategy item ranging from 1, never or almost never true of me to 5, always or almost always true of me. After rating all the items and adding the score for each category, the reporting score can identify which categories of language learning strategies were used the most by each participant. Looking at the results of the scores, there was a basic scale developed by Oxford (1990). The high frequency rate of strategy use was a range from 3.5 to 5. The medium frequency rate was a range from 2.5 to 3.5. The low frequency rate was a range from 2.4 to 1.0 using this scale Additionally, the qualitative questions about the use of language learning strategies were added by the researcher. These questions focused on when to use, and how to use, learning strategies in their academic context, and how they are used differently in English or in their native language. The background information questionnaire was created by the researcher based on an Individual Background Questionnaire (IBQ) developed by Hong-Nan and Leavell (2006). The questionnaire asked for information about age, gender, nationality, native language, the TOEFL score, time of English study, time in the United States, time of schooling, and rate of English proficiency. As instruments for this study, these three different kinds of questions took 40 -50 minutes of the participants time. Data collection and analysis An online survey with all three components of questions was created using Qualtrics Labs, Inc. software, Version 15877 of the Qualtrics Research Suite. Participants were invited by email to complete the online survey at the middle of the semester. They were asked to take the online survey by the end of the semester. In order to increase the rate of their responses on online surveys, email reminders were sent several times. In the email, the researcher explained the purpose of the study and the data collection procedure to the participants and included the URL link for the survey. Their answers in the online survey will remain completely anonymous. The Data analysis has two different parts in this study: the quantitative and the qualitative analysis. In the quantitative analysis, the Strategy Inventory for Language Learning (SILL) and background information were used to calculate the overall strategy use by looking at the computation of descriptive statistics in order to know which language learning strategies were used most commonly. ANOVA analysis was used in order to find out whether there were any differences between the use of language learning strategies and the other factors . The independent variables were these factors such as, such as age, gender, nationalities, the educational levels, the time spent the United States, and the time studying in the United States, while the dependent variable was the use of language learning strategies. In the qualitative analysis, the short answer questions in the online survey were used in order to support recurrent themes for quantitative analysis. Appendix A. Short answer questionnaire. How do you use learning styles differently  when you study your major in your language and in English? How do you apply learning styles for all subjects that you are taking? Are there any differences depending on the subject? What are your favorite learning styles in your classes that you use in order to be a successful student? Appendix B. Background information Please fill out the most appropriate answer to you. Which student are you? à ¢Ã¢â€š ¬Ã‚ ¢ Undergraduate student à ¢Ã¢â€š ¬Ã‚ ¢ graduate student What is your gender? à ¢Ã¢â€š ¬Ã‚ ¢ Male à ¢Ã¢â€š ¬Ã‚ ¢ Female What is your major? Where are you from? What is your native language? How old are you? How long did you study English in your country? How long have you been living in the United States? How long have you studied English in the United States? How long have you been a student in the United States? Could you tell me about your most recent TOEFL score? TOEFL score The date of TOEFL

true story of hamlet :: essays research papers

Short Story The True Story Of Hamlet â€Å"Who’s there?† said Bernardo the watchmen â€Å"it is I, Francisco here to relieve you.† â€Å"it sure is cold and creepy out tonight, where is Horatio he is late?† â€Å"Gentlemen how are you tonight?† asked Horatio The guards replied at the same instant, â€Å"fine† â€Å"Good night and stay warm† said Francisco Shortly there after Marcellus arrives and they see a ghostlike figure in the distance and Bernardo is positive it was the late great king of Denmark. Horatio quickly agrees and Marcellus is persuaded by the others judgment that it indeed is the ghost of the king. â€Å"Everything is working out great.† said Bernardo Horatio just glanced over to acknowledge that he understood but Marcellus was so scared at the time he didn’t even notice. The Guards and Horatio go get Prince Hamlet, son of the late King Hamlet of Denmark and take him to the top of the castle to see for himself but the Prince was delusional and vulnerable. He came anyway and when the ghost appeared in the thick fog it almost seemed real to Horatio whom played a strong role of playing shocked and scared but he knew that it was not the old king, but Hamlet didn’t know that and in his state of denial of the recent events in his life he is sucked into believing that it is true and his father has come back to help him. Marcellus and Horatio try and come up with a rational explanation but Marcellus could not think of one and leaves Horatio with knowledge that they believe. Was it true? Did this really happen? The night before last Horatio was in the castle and walked passed King Claudius’s chamber and overheard him c onfessing his sins to god and overheard the whole story on how and whom killed King Hamlet.   Ã‚  Ã‚  Ã‚  Ã‚  The next morning King Claudius, Hamlets uncle celebrates his marriage to Gertrude Hamlets mother and Claudius proclaims that Hamlet will be king when he is ready to be king. Hamlet obsessed over his new findings and his depression becomes angry and looks upon Claudius with bad eyes since his whore mother whom married less then a month after his fathers death to his uncle keeps asking him to cast away these nightly colors that he is wearing and through all of this brings anxiety to Hamlet and he feels something’s strange and that he should not be forgetting his father. (Hamlet speaks to himself)

Green Marketing

Consumer Awareness towards Green Marketing 1. EXECUTIVE SUMMARY Terms like â€Å"Green Marketing† and â€Å"Environmental Marketing† appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. Other similar terms used are Environmental Marketing and Ecological Marketing. American Marketing Association Define: – Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities including: ? ? ? Product modification, Changes to the production process, Packaging changes, As well as modifying advertising To succeed, any green strategy must fulfill three criteria: ? Firstly, it must be a sustainable and credible programmed, which brings real benefits to the environment. ? Secondly, it must deliver sound economic ROI and competitive advantage to the business. ? Thirdly, i t must be supported by relevant green messages, which resonate with customers and prospects. Basically the main aim of the project is to analyze the developments which are taking place throughout the world to promote green products and green marketing. Title of the project: The title of the project is â€Å"Consumer awareness towards Green Marketing. † 1 Consumer Awareness towards Green Marketing ? Objectives of Research: †¢ †¢ †¢ To understand the level of awareness regarding green marketing among consumers. To understand the buying behavior of consumers related to green marketing. To understand how green marketing helps Company to built its image. To understand initiative taken by government towards green marketing. To understand the success of green marketing as a corporate social responsibility. †¢ †¢ Limitations of the study: †¢ Demographic Constraints – will be a main issue of concern. This is †¢ †¢ due to the reason that t he data collection will be restricted to the Borivali and Kandivali region. Unawareness – people are unaware of the i. e. Green marketing. Time Constraint – the time duration for doing the complete research on green marketing is very limited. Green Marketing a broad topic which requires an in-depth research and analysis. Due to the time period given for research is very limited. 2. RESEARCH METHODOLOGY 2 Consumer Awareness towards Green MarketingResearch Methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically. When we talk of research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using others. The major steps involved in research process are: ? Formulating the Research Problem ? Choice of Research Desi gn ? Sources of Data ?Processing and analyzing the data ? Formulating the Research Problem: The problem well defined is half solved. The formulation of a general topic into a specific research problem constitutes the first step of specific enquiry. ? Unit of analysis: Consumers between age group of 25 to 30 yrs. ? Characteristics of Interest: Awareness of Green Marketing. ? Choice of Research Design: Every project requires an action plan and method for conducting a study. This project is more prone to single cross-sectional descriptive research design. 3 Consumer Awareness towards Green Marketing Sources of Data: The data presented are both primary data and secondary data. ? Primary Data: The primary data are those which are collected afresh and for the first time, and thus happen to be original in character. We collect primary data during the course of doing experiments in an experimental research but in case we do research of the descriptive type and performs surveys. Here the Pri mary data will be collected by means of preparing a questionnaire and getting it filled by a large sample space. These questionnaires will help in drawing conclusions about the case. Secondary Data: Secondary data means data that are already available i. e. they refer to the data which have already been collected and analyzed by someone else. When the researcher utilizes secondary data then he has to look into various sources from where he can obtain them. In this case he is certainly not confronted with the problems that are usually associated with the collection of original data. Secondary data may either be published data or unpublished data. ? Processing and analyzing the data: The data analysis has been done in correct form.Usage of current information & graph is made in the project so as to make it easier & appropriate to understand. 3. INTRODUCTION TO GREEN MARKETING Environmental issues have gained importance in business as well as in public life throughout the world. It is not like that a few leaders of different countries 4 Consumer Awareness towards Green Marketing or few big renowned business houses are concerned about the day to day deterioration of oxygen level in our atmosphere but every common citizen of our country and the world is concerned about this common threat of global warming.So in this scenario of global concern, corporate houses has taken greenmarketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. 5 Consumer Awareness towards Green Marketing Clearly green marketing is part and parcel of overall corporate strategy; along with manipulating the traditional marketing mix (product, price, promotion and place), it require an understanding of public policy process.So we can say green marketing covers a broad range of activities. 3. 1 Definition & Meaning According to the American Marketi ng Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including 6 Consumer Awareness towards Green Marketing ? ? ? ? Product modification, Changes to the production process, Packaging changes, as well as Modifying advertising. So, in simple terms Green marketing refers to the process of selling products and/or services based on their environmental benefits.Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. 7 Consumer Awareness towards Green Marketing Green marketing consists of all activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction of these needs and wants occurs, with minimal detrimental impact on the natural environment. 8 Consumer Awareness towards Green Marketing The many meanings of green The different mean ings of GREEN 9 Consumer Awareness towards Green Marketing . 2 Evolution of Green Marketing The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases: ? First phase was termed as â€Å"Ecological† green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. ? Second phase was â€Å"Environmental† green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was â€Å"Sustainable† green marketing. It came into prominence in the late 1990s and early 2000. 3. 3 Importance of Green Marketing 10 Consumer Awareness towards Green Marketing Human Beings have limited resources on the earth, with which she/he must attempt to provide for the worlds' unlimited wants. There is extensive debate as to whether the earth is a resource at man's disposal. In market societies where there is â€Å"freedom of choice†, it has generally been accepted that individuals and organizations have the right to attempt to have their wants satisfied.As firms face limited natural resources, they must develop new or alternative ways of satisfying these unlimited wants. Ultimately green marketing looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organization's objectives. When looking through the literature there are several suggested reasons for firms increased use of Green Marketing. Five possible reasons cited are: ? Organizations perceive environmental marketing to be an opportunity ? ? ? ? hat can be used to achieve its objectives. Organizations believe they have a moral obligation to be more socially responsible. Governmental bodies are forcing firms to become more respons ible. Competitors' environmental activities pressure firms to change their environmental marketing activities. Cost factors associated with waste disposal, or reductions in material usage forces firms to modify their behavior. 11 Consumer Awareness towards Green Marketing 3. 4 GOALS OF GREEN MARKETING ? Eliminate the concept of waste. ? ? ? ? ? ? ? Reinvent the concept of product.Make prices reflect actual and environmental costs. Make environmentalism profitable. Bringing out product modifications. Changing in production processes. Packaging changes. Modifying advertising. 12 Consumer Awareness towards Green Marketing 3. 5 Need of Green Marketing: An Anthropological View Issues like Global warming and depletion of ozone umbrella are the main for the healthy survival. Every person rich or poor would be interested in quality life with full of health and vigour and so would the corporate class. Financial gain and economic profit is the main aim of any corporate business.But harm to en vironment cost by sustain business across the globe is realized now though off late. This sense is building corporate citizenship in the business class. So green marketing by the business class is still in the selfish anthological perspective of long term sustainable business and to please the consumer and obtain the sanction license by the governing body. Industries in Asian countries are catching the need of green marketing from the developed countries but still there is a wide gap between their understanding and implementation. 3. 6 Challenges in Green Marketing 13 Consumer Awareness towards Green Marketing Need For Standardization: It is found that only 5% of the marketing messages from â€Å"Green† campaigns are entirely true and there is a lack of standardization to authenticate these claims. There is no standardization to authenticate these claims. There is no standardization currently in place to certify a product as organic. Unless some regulatory bodies are involved in providing the certifications there will not be any verifiable means. A standard quality control board needs to be in place for such labeling and licensing. ? New Concept: Indian literate and urban consumer is getting more aware about the merits of Green products.But it is still a new concept for the masses. The consumer needs to be educated and made aware of the environmental threats. The new green movements need to reach the masses and that will take a lot of time and effort. By India’s ayurvedic heritage, Indian consumers do appreciate the importance of using natural and herbal beauty products. Indian consumer is exposed to healthy living lifestyles such as yoga and natural food consumption. In those aspects the consumer is already aware and will be inclined to accept the green products. ? Patience and Perseverance: 14 Consumer Awareness towards Green MarketingThe investors and corporate need to view the environment as a major longterm investment opportunity, the market ers need to look at the long-term benefits from this new green movement. It will require a lot of patience and no immediate results. Since it is a new concept and idea, it will have its own acceptance period. ? Avoiding Green Myopia: The first rule of green marketing is focusing on customer benefits i. e. the primary reason why consumers buy certain products in the first place. Do this right, and motivate consumers to switch brands or even pay a premium for the greener alternative.It is not going to help if a product is developed which is absolutely green in various aspects but does not pass the customer satisfaction criteria. This will lead to green myopia. Also if the green products are priced very high then again it will lose its market acceptability. 3. 7 Benefits of Green Marketing Today’s consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more 15 Consumer Awareness towards Green Marketing companies are responsible to consumer’s aspirations for environmentally less damaging or neutral products.Many companies want to have an early mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are: ? It ensures sustained long term growth along with profitability. ? It saves money in the long run, though initially the cost is more. ? It helps the companies market their products and services keeping the environment aspects in mind. ? It helps in accessing the new markets and enjoying the competitive advantage. ? Most of the employees also feel proud and responsible to be working for an environmentally responsible company. 4. PRESENT TREND IN GREEN MARKETING . 1 GREEN Code 16 Consumer Awareness towards Green Marketing Generalizes with care. Consumer behavior will not necessarily be consistent across different product types, and particular market segments may respond to certain issues on the green agenda but not others. Remem bers, the validity of a piece of market research is not related to the degree to which it supports your preferred option. Explores the context from which market research data comes. Be clear on the nature of the sample used, the questions asked, the way in which responses were recorded and the time and place from which the responses come.Ensures that where market research is crossing international borderlines, that the terminology and interpretation remains consistent. Terms like ‘environment’, ‘green’ and ‘conservation’ do not always translate precisely between languages. Neutrality is important. Ensure that when you pose questions to consumers, that they can make any response without being made to feel guilty or uncomfortable, and ensure that your own preconceptions about the green agenda (such as an assumption that green products will cost extra) are not encoded within the questions. 4. 2 Golden Rules of Green Marketing 1.Know your customer: If you want to sell a greener product to consumers, you first need to make sure that the consumer is aware of and concerned about the issues that your product attempts to address. (Whirlpool learned the hard 17 Consumer Awareness towards Green Marketing way that consumers wouldn’t pay a premium for a CFC-free refrigerator because consumers didn’t know what CFCs were! ). 2. Empower consumers: Make sure that consumers feel, by themselves or in concert with all the other users of your product, that they can make a difference. This is called â€Å"empowerment† and it’s the main reason why consumers buy greener products. . Be transparent: Consumers must believe in the legitimacy of your product and the specific claims you are making. Caution: There’s a lot of skepticism out there that is fueled by the raft of spurious claims made in the â€Å"go-go† era of green marketing that occurred during the late 80s–early90s — one brand of ho usehold cleaner claimed to have been â€Å"environmentally friendly since 1884†! 4. Reassure the buyer: Consumers need to believe that your product performs the job it’s supposed to do — they won't forego product quality in the name of the environment. Besides, products that don’t work will likely wind up in the trash bin, and that’s not very kind to the environment. ) 5. Consider your pricing: If you're charging a premium for your product — and many environmentally preferable products cost more due to economies of scale and use of higher-quality ingredients — make sure that consumers can afford the premium and feel it’s worth it. Many consumers, of course, cannot afford premiums for any type of product these days, much less greener ones, so keep this in mind as you develop your target audience and product specifications. . 3 Green Marketing Strategies V/S Conventional Marketing 18 Consumer Awareness towards Green Marketing Gre en Marketing Consumers Human beings with lives â€Å"Cradle-to cradle† flexible services Conventional Marketing Consumers with lifestyles â€Å"cradle-to-gave† one size fits for all products Selling oriented and benefits Receptive, independent, competitive, departmentalized, short term oriented profit maximizing. Products Marketing And Communication Educational values Corporate Proactive, interdependent, cooperative, holistic, long term 4. GREEN MARKETING MIX PRODUCT 19 Consumer Awareness towards Green Marketing Entrepreneurs wanting to exploit emerging green markets either: Identify customers’ environmental needs and develop products to address these needs or will develop environmentally responsible products to have less impact than competitors. The increasingly wide variety of products on the market that support sustainable developments are: ? Products made from recycled goods, such as Quick’ N Tuff housing ? ? ? ? ? ? ? materials made from recycled bro ccoli boxes.Products that can be recycled or reused. Efficient products, which save water, energy or gasoline, save money and reduce environmental impact. Products with environmentally responsible packaging, McDonalds, for example, changed their packaging from polystyrene clamshells to paper. Products with green labels, as long as they offer substantiation. Certified products, which meet or exceed environmentally responsible criteria. Organic products-many customers are prepared to pay a premium for organic products, which offer promise of quality.Organic butchers, for example, promote the added qualities such as taste and tenderness. A service that rents or loans products-toy libraries. Whatever the product or service, it is vital to ensure that products meet or exceed the quality expectation of customers and is thoroughly tested. PRICE Pricing is the critical element of the marketing mix. Most customers will only be prepared to pay a premium if there is a perception of additional product 20 Consumer Awareness towards Green Marketing value. This value may be improved performance, function, design, visual appeal or taste.Environmental benefits will be often being the deciding factor between products of equal value or quality. Environmentally responsible products, however are often less expensive when product life cycle coast are taken into consideration, for example fuel-efficient vehicles, water efficient printing and non-hazardous products. PLACE The choice of where and when to make products available will have significant impact on the customers you attract. Very few customers go out of their way to buy green products merely for the sake of it.Marketers looking to successfully introduce new green products should position them broadly in the market place so they are not just appealing to a small green niche market. The location must also be consistent with the image you want to project and allow you to project your own image rather than being dominated or co mpromised by the image of venue. The location must differentiate you from the competitors. This can be achieved by in-store promotions and visually appealing displays or using recycled materials to emphasize the environmental and other benefits. PROMOTION 21 Consumer Awareness towards Green MarketingPromoting products and services to target markets include paid advertising, public relations, sales promotions, direct marketing and on-site promotions. Smart green marketers will be able to reinforce environmental credibility by using sustainable marketing and communication tools and practices. For example, many companies in the financial industry are providing electronic statements by email; e-marketing is rapidly replacing more traditional marketing methods and printed materials can be produced using recycled materials and efficient processes such as waterless printing.Retailers, for example are recognizing the value of alliances with other companies, environmental groups and research organizations. When promoting their environmental commitment to reduce the use of plastic bags and promote their green commitment, some retailers sell shopping bags and promote their green commitments. 4. 5 Green Marketing Process Green marketing process comprises with external and internal P’s. After integrating external and internal P’s, green success will automatically come through four S’s.Here external 7 P’s consists of Paying customers, Providers, Politicians, Pressure groups, Problems, Predictions and Partners; internal 7P’s consists of Products, Promotion, Price, Place, Providing information, Processes and Policies. After integrating external and internal 7P’s, we can 22 Consumer Awareness towards Green Marketing find out the green successes through 4 S’s such as Satisfaction – of stakeholder needs, Safety – of products and processes, Social acceptability – of the company and Sustainability – of it s activities.External Green P’s †¢ Paying customers †¢ Providers †¢ Politician’s †¢ Pressure groups †¢ Problems †¢ Predictions †¢ Partners Internal Green P’s †¢ Products †¢ Promotion †¢ Price †¢ Place †¢ Providing information †¢ Processes †¢ Policies Green Marketing 4. 6 Green Marketing: A Corporate Initiative The S’s of Green Success  · Satisfaction – of stakeholder needs  · Safety – of products and processes  · Social acceptability – of the company  · Sustainability – of its activities Green important in because limited earth and if we Marketing is today’s world mankind has resources on the want long term 3 Consumer Awareness towards Green Marketing sustainability of human life on this earth’s surface, then companies has to learn to conserve these scarce natural resources and create products that have less environmental damage. Otherwi se the very existence of humankind will be under question mark. Corporate are going green from the grassroots level to sustain and win the customers’ expectations. The environment is becoming increasingly important part of the corporate reputations and they are actively participating in greening the corporate strategy.Companies have converted almost all the products to make them eco-friendly products. Following are the recent environment friendly initiatives taken by the companies. Cipla: CFC-free Inhaler: Cipla, India’s second largest drug company by market share has planned and started replacing all its CFC contained drugs to meet the international standard and Montreal Protocol ban deadline. The CFC depletes the ozone layer and also is a major cause of global warming. Cipla has updated the necessary technology to avoid the CFC and has also done its clinical trial in India and overseas.The Rota haler and the Asthalin inhaler are environment – friendly inhalers , used by asthma and bronchitis patients. These inhalers are using HFA (Hydro Fluro Alkaline) technology. The Rota haler is a powder based inhaler, different from regular inhaler which contains propellants. Maruti Suzuki The company has remained ahead of regulatory requirements in pursuit of environment protection and energy conservation at its manufacturing facilities, and in development of products that use fewer natural resources and are environment friendly. The company credited the ‘Just-in-Time' philosophy 24Consumer Awareness towards Green Marketing adopted and internalized by the employees as the prime reason that helped to excel in this direction. The company has been promoting 3R since its inception. As a result the company has not only been able to recycle 100% of treated waste water but also reduced fresh water consumption. The company has implemented rain water harvesting to recharge the aquifers. Also, recyclable packing for bought out components is being activel y promoted. The company has been facilitating implementation of Environment Management System (EMS) at its suppliers' end.Regular training programs are conducted for all the suppliers on EMS. Surveys are conducted to assess the vendors who need more guidance. The systems and the environmental performance of suppliers are audited. The green co-efficient of this system is much better than the conventional system. The Country’s largest car manufacturer had managed to slash energy consumption per car at its Gurgaon factory by 26 per cent over the past six years, while its carbon dioxide (CO2) emissions during car manufacturing processes has come down 39 per cent in the past five years.The model with gas as fuel was adopted by Maruti Suzuki India Limited as their Green Marketing practices. Bharat Petroleum Bharat Petroleum launched a campaign to position itself as a responsible corporate ‘green’ entity. Foraying into renewable energy-solar and wind power-it installed solar panels on its service stations. It also ran a program to cut production of greenhouse gases by 10% across its units worldwide and achieved it much ahead of schedule. Cleaner fuels such as Greener Diesel 25 Consumer Awareness towards Green Marketing (ultra low sulphur content) and BP Auotgas were developed.Almost all of its plants are ISO 14001 certified. Currently it is running a program to contain its net emissions at current levels for ten years. Hindustan Petroleum Hindustan petroleum owns a massive e-waste recycling plants, where enormous shredders and granulators reduce four million pounds of computer detritus each month to bite-sized chunks-the first step in reclaiming not just steel and plastic but also toxic chemicals like mercury and even some precious metals. HP will take back any brand of equipment; its own machines are 100 percent recyclable.It has promised to cut energy consumption by 20 percent by 2010. Proctor & Gamble Laundry detergents are also touting energy savings. Proctor & Gamble’s (P) newest market entry, Tide Coldwater, is designed to clean clothes effectively in cold water. About 80 to 85 percent of the energy used to wash clothes from heating water. Working with utility companies, P and G found that consumers could save energy and resources by using cold rather than warm water. As energy and resource prices continue to soar, opportunities for products offering efficiency and savings are destined for market growth.ITC ITC has been ‘Carbon Positive’ for three years in a row sequestering/storing twice the amount of CO2 than the Company emits. It has been ‘Water Positive' six years in a row creating three times more Rainwater Harvesting potential than ITC's net consumption. It has obtained close to 100% solid waste recycling. All Environment, Health and Safety Management Systems in ITC conform to the best international standards. ITC's businesses generate livelihoods for over 5 million people. 26 Consumer A wareness towards Green MarketingITC's globally recognized E-Choupal initiative is the world's largest rural digital infrastructure benefiting over 4 million farming families. ITC's Social and Farm Forestry initiative has greened over 80,000 hectares creating an estimated 35 million person days of employment among the disadvantaged. ITC's Watershed Development Initiative brings precious water to nearly 35,000 hectares of dry lands and moisture-stressed areas. ITC's Sustainable Community Development initiatives include women empowerment, supplementary education, integrated animal husbandry programs. 4. Initiatives Taken By Government Development of ISO 14000 Series of Standards. ISO has been developed to help any company in any country to meet the goal of sustainable development and environmental friendliness. The ISO 14000 family of standards (i. e. ISO 14001, 14004, 14010, 14011 and 1412) were published as an official document in 1996. The ISO series aims to provide guidance for dev eloping a comprehensive approach to environmental 27 Consumer Awareness towards Green Marketing management and for standardizing some key environmental tools of analysis such as labeling and life cycle assessment.Eco-Labeling Initiatives Eco label provide information regarding the environmental performance of products. The objective of eco-labeling is to provide authentication to genuine claims regarding the environmental impact of products and processes by manufacturers. In India the government has introduced the eco-mark scheme since 1981. The objectives of the scheme are: †¢ To provide incentives to manufacturers and importers to reduce the adverse environmental impact of products. †¢ To reward genuine initiatives by companies to reduce adverse impact of environmental impact of products. To assist consumers to become environmentally responsible in their daily lives by providing them information to take account of environmental factors in their daily lives. †¢ To en courage citizens to purchase products which have less environmental impact. Eco-Labeling Schemes in India The Ministry of environment and forest of government of India has prescribed the following criteria for products that: †¢ They cause substantially less pollution than comparable products in production, usage and disposal. †¢ They are recycled and/or recyclable whereas comparable products are not. They contribute to a reduction on adverse environmental health consequences. 28 Consumer Awareness towards Green Marketing †¢ They comply with laws, standards and regulations pertaining to the environment. †¢ Their price is not exorbitantly higher than comparable products. Eco-Mark in India Under the concept, products which are less harmful to the environment or have benign impact on environment through the various stages of development-manufacture, packaging, distribution, use and disposal or recycling may be awarded the Eco-Mark.An earthen pot has been chosen as th e logo for Eco-Mark scheme in India. The familiar earthen pot has renewable resource like earth, does not produce hazardous waste and consume little energy in making. As a symbol it puts across its environmental message. Its image has the ability to reach people and help to promote a greater awareness of the need to be kind to the environment. The logo Eco-Mark scheme signifies that the product which carries it does least damage to the environment. 4. 6 Reasons for adoption of Green Marketing by the Firms.Green marketing has been widely adopted by the firms worldwide and the following are the possible reasons cited for this wide adoption: 1) Opportunities – As demands change, many firms see these changes as an opportunity to be exploited and have a competitive advantage over firms marketing non-environmentally responsible alternatives. Some examples of 29 Consumer Awareness towards Green Marketing firms who have strived to become more environmentally responsible, in an attemp t to better satisfy their consumer needs are: ?McDonald's replaced its clam shell packaging with waxed paper because of increased consumer concern relating to polystyrene production and Ozone depletion. ? Tuna manufacturers modified their fishing techniques because of the increased concern over driftnet fishing, and the resulting death of dolphins. ? Xerox introduced a â€Å"high quality† recycled photocopier paper in an attempt to satisfy the demands of firms for less environmentally harmful products. 2) Governmental Pressure – As with all marketing related activities, governments want to â€Å"protect† consumers and society; this protection has significant green marketing implications.Governmental regulations relating to environmental marketing are designed to protect consumers in several ways: 1. Reduce production of harmful goods or by-products. 2. Modify consumer and industry's use and/or consumption of harmful goods. 3. Ensure that all types of consumers h ave the ability to evaluate the environmental composition of goods. Governments establish regulations designed to control the amount of hazardous wastes produced by firms. 3) Competitive Pressure – Another major force in the environmental marketing area has been firms' desire to maintain their competitive position.In many cases firms observe competitors promoting their environmental behaviors and attempt to emulate this behavior. In some instances this competitive pressure has caused an entire industry to modify and thus reduce its detrimental environmental behavior. For example, it could be argued that Xerox's â€Å"Revive 100% Recycled paper† was introduced a few years ago in an attempt to address the introduction of recycled photocopier paper by other manufacturers. In another example when one tuna manufacture stopped using driftnets the others followed suit. 30Consumer Awareness towards Green Marketing 4) Social Responsibility- Many firms are beginning to realize t hat they are members of the wider community and therefore must behave in an environmentally responsible fashion. This translates into firms that believe they must achieve environmental objectives as well as profit related objectives. This results in environmental issues being integrated into the firm's corporate culture. There are examples of firms adopting both strategies. Organizations like the Body Shop heavily promote the fact that they are environmentally responsible.While this behavior is a competitive advantage, the firm was established specifically to offer consumers environmentally responsible alternatives to conventional cosmetic products. This philosophy is directly tied to the overall corporate culture, rather than simply being a competitive tool. An example of a firm that does not promote its environmental initiatives is Coca-Cola. They have invested large sums of money in various recycling activities, as well as having modified their packaging to minimize its environme ntal impact. While being concerned about the environment, Coke has not used this concern as a marketing tool.Thus many consumers may not realize that Coke is a very environmentally committed organization. Another firm who is very environmentally responsible but does not promote this fact, at least outside the organization, is Walt Disney World (WDW). WDW has an extensive waste management program and infrastructure in place, yet these facilities are not highlighted in their general tourist promotional activities. 31 Consumer Awareness towards Green Marketing 5) Cost or Profit Issues – Firms may also use green marketing in an attempt to address cost or profit related issues.Disposing of environmentally harmful by-products, such as polychlorinated biphenyl (PCB) contaminated oil are becoming increasingly costly and in some cases difficult. Therefore firms that can reduce harmful wastes may incur substantial cost savings. When attempting to minimize waste, firms are often forced to reexamine their production processes. In these cases they often develop more effective production processes that not only reduce waste, but reduce the need for some raw materials. This serves as a double cost savings, since both waste and raw material are reduced. 5. GREEN CONSUMER BEHAVIOR 5. Environmentally Conscious Consumer Behavior ‘Environmentally Conscious Behavior’ (ECCB) is consumer behavior based on some awareness of the environmental impacts associated with a product or service, and a desire to reduce those impacts. Many researchers in the field of consumer’s psychology and market research have demonstrated a substantial growth in ECCB across a range of markets. It has been demonstrated through case studies that how product developers and marketers have capitalized on this positive attitude and effectively differentiated their product in terms of their ‘environmentally friendly’ character. 2 Consumer Awareness towards Green Marketing Th e term environmental consciousness does not have a standardized definition in the body of academic literature; the reason can be due to arousal of the term out of political and everyday language. Environmental consciousness is the desire to protect flora and fauna, a willingness to scrutinize the consequences of economic activity and a willingness to combine long-term with short-term planning. 5. 2 Attributes of the Green ConsumersTo take the advantage of the emerging green market, it is important to understand who green customers are and the factors influencing their purchasing decisions and behavior. Attributes of Environmentally Conscious Consumers Implication for Green Marketers 33 Consumer Awareness towards Green Marketing Target products to women who generally buy On behalf of men and families. Use the influence of children to Will most likely be well educated, encourage parents to try green young adult women who have more products. The green consumers of the future are genera lly knowledgeable money to spend. bout environmental issues. They should be offered samples and increments to try products. Will expect green products to function as non green products and won’t pay much extra or sacrifice quality for greener products. Will not buy green products on the basis of environmental benefits alone. Products choice is still based on whether it meets their basic want or need. Environmental features are added selling points. Effectively communicate assurance of quality for example quality of performances, look, feel, fit, comfort, durability.Like environmental attributes such as energy efficiency or toxic substance reduction with other benefits such as lower price, convenience, or quality of life improvements. Will be more likely to respond to Emphasize personal benefits by using product attribute that will personally terms such as ‘safe’, ‘non-toxic’, ‘cost benefit them. effective’ rather than more generalized gr een messages such as ‘biodegradable’ or ‘ozone friendly’. Will tolerate only minimal inconvenience in using green products and don’t want to go out of their way to buy them.Making the use of product simplee. g. minimize or eliminate refilling bottles. Select mainstream distributors wherever possible. Offer one-stop shopping and eye appealing displays. Will be analytical, eager to learn, and Reinforce product benefits with can be cynical about corporate claims evidence of corporate performance for green product unless they have and improvements. Educate 34 Consumer Awareness towards Green Marketing independent verification. consumers about environmental issues and your efforts through a variety of means.Provide credible environmental endorsements. use labels in compliance with government labeling guidelines, to convey precise, detailed information about your product and its packaging. Communicate your steps towards sustainability and commitments to im provement. Seek feedback and promote your efforts to respond to customer concerns. Will not expect companies to have perfect green credentials, but will look for a commitment to improve and evidence backed by facts. 5. 3 Green Buyers and Green Consumers 35 Consumer Awareness towards Green MarketingResearch about the identity and nature of green consumer has been the central character in the development of green marketing, as business attempt to understand and respond to external pressures to improve their environmental performance. Marketing practitioners and academics are attempting to identify and understand green consumers and their needs, and to develop market offerings that meet these needs. SEGMENTATION OF GREEN CONSUMERS ? True-Blue Greens- The most environmentally active segment of the ? ? ? ? society. Greenback Greens- Those most willing to pay the highest premium for green products.Spouts- Fence-sitters who have embraced environmentalism more slowly. Grousers- Uninvolved o r disinterested in environmental issues, who feel the issues are too big for them to solve. Apathetic- The least engaged group who believe that the environmental indifference is main stream. Apart from this Natural Marketing Institute (NMI) divides the market into following categories: ? Lohas- Very progressive on environment and society, looking for ? ? ? ? ways to do more; not too concerned about price. Naturalites- Primarily concerned about personal health and wellness, and use many natural products; would like to do more to protect the environment.Conventional- Practical, like to see the results of what they do; interested in green products that make sense in the long run. Drifters- Not too concerned about the environment, figuring we’ve got time to fix the environmental problems; don’t necessarily buy a lot of green products. Unconcerned- Have other priorities, not really sure what green products are available and probably wouldn’t be interested anyway; the y buy products strictly on price, value, quality and convenience. 5. 4 Consumer Information and Education 36 Consumer Awareness towards Green MarketingIf managers believe that consumers view greenness as a motivating variable, they should invest in conveying information through advertising, direct mailing, brand labels, in-store displays and pamphlets. The important points to be noted here are: a. Firms willing to provide clear, comprehensive and credible information must ensure that consumers have low cost to access it. b. Governmental policies and stakeholder initiatives can be important in reducing consumers’ search, information or transaction costs. c. Regulators can publish and disseminate it to the media by press releases and post it on the internet. . Stakeholders can use the media as well as use their organizationspecific vehicles such as newsletters. Green marketing can be successfully implemented by use of ICT in cost effective way: ? By developing compelling, conci se messages, plan innovative ways to repeatedly deliver, identify appropriate links within network of political, legislative, nonprofit organization and media, develop concept based programs and events. ? Utilize extensive relationship with local and national media to get a client’s message to the right media targets. Identify venues, plan tours, identify audiences, and organize meals, speakers and press. ? Strategies and plan joint PR initiatives as well as joint advertising campaigns and events to cross-promote companies and organization campaigns. ? Help develop identify and branding for print, broadcast and digital mediums. ? Consulting and creation of a corporate design, brochures, leaflets, info materials. ? Develop web sites, e-mail campaigns, and banner advertising. ? Develop creative print, broadcast and digital advertising, identify advertising targets and purchase appropriate media slots. 6.FUTURE GROWTH OF GREEN MARKETING 37 Consumer Awareness towards Green Market ing There are many lessons to be learned to avoid green marketing myopia, the short version of all this is that effective green marketing requires applying good marketing principles to make green products desirable for consumers. The question that remains, however, is, what is green marketing’s future? Business scholars have viewed it as a â€Å"fringe† topic, given that environmentalism’s acceptance of limits and conservation does not mesh well with marketing’s traditional axioms of â€Å"give customer what they want† and â€Å"sell as much as you can†.Evidence indicates that successful green products have avoided green marketing myopia by following three important principles: Consumer Value Positioning: ? Design environmental products to perform as well as (or better than) alternatives. ? Promote and deliver the consumer desired value of environmental products and target relevant consumer market segments. ? Broaden mainstream appeal by bun dling consumer desired value into environmental products. Calibration of Consumer Knowledge: 38 Consumer Awareness towards Green Marketing Educate consumers with marketing messages that connect environmental attributes with desired consumer value. ? Frame environmental product attributes as â€Å"solutions† for consumer needs. ? Create engaging and educational internet sites about environmental products desired consumer value. Credibility of Product Claims: ? Employ environmental product and consumer benefit claims that are specific and meaningful. ? Procure product endorsements or eco-certifications from trustworthy third parties and educate consumers about the meaning behind those endorsements and eco-certifications. Encourage consumer evangelism via consumers social and internet communication network with compelling, interesting and entertaining information about environmental products. 7. ANALYSIS OF EFFECTS OF GREEN MARKETING 39 Consumer Awareness towards Green Marketing Size of sample: This refers to the numbers of items to be selected from universe to constitute a sample. An optimum sample is one, which fulfills the requirements of efficiency, representativeness, reliability and flexibility. Sample size – 64 consumers Sample design: A sample design is definite plan for obtaining a sample from a given population.It refers to the technique or the procedure the researcher would adopt in selecting items for the samples. Sample design – consumers Sample type: Convenience sampling: – when population elements are selected for inclusion in the sample based on the case of access; it can be called convenience sampling. This study is based on stratified sampling and a structured questionnaire has been used to gather data from about 50 respondents to analyze effects of green marketing. By analyzing respondents’ answers towards the questions helps to understand the various aspects related to green marketing.The study attempts to ex pand research on exploring how many people have positive attitude towards green marketing and what are their thoughts on it. RESULTS: According to the analysis of questionnaire most of the respondents were not aware about green marketing but after reading the questionnaire they realized what it is all about. Of the 64 respondents 37 were male and 27 female. The respondents were between the age group of 25-27 and 28-30 yrs. 40 Consumer Awareness towards Green Marketing ? Are you aware of the term â€Å"green marketing†? The above bar graph indicates that 56% of respondents are familiar with the term Green Marketing.But many of them have a misconception with the term Green Marketing. They consider Green Marketing as something related to vegetable market or ? Have you heard of any campaign related to Green Marketing? 41 Consumer Awareness towards Green Marketing The above bar graph indicates that 44% of respondents are aware of the campaign related to Green Marketing. Rest 56% d oes not know about any campaign related to Green marketing. ? Have you been part of any such campaign? The above graph indicates that only 17% of the total has been a part of Green Marketing campaigns. ? Do you consider the environmental aspects of the products before buying them? 2 Consumer Awareness towards Green Marketing The above graph indicates that only 58% i. e. the majority of respondents consider the environmental aspect sometimes. And, only 23% consider the environmental aspect of the product while buying it. ? Do you think that green marketing and advertising are good sources of information about green products and services? The above graph indicates that only 69% i. e. the majority of respondents consider green marketing and advertising as good sources of information for green products and services. And, only 10% do not consider it. 43 Consumer Awareness towards Green Marketing Do you think that Green Marketing activities are good at addressing environmental issues? The above graph indicates that 87% of the respondents feel that Green Marketing activities are good at addressing environmental issues while 13% respondents do not. ? Do you think Green Marketing activities results in better product quality? 44 Consumer Awareness towards Green Marketing The above graph indicates that 70% of the respondents think that Green Marketing activities results in better product quality. ? Do you think that Green Marketing strengthen company’s image in the mind of consumer? 45 Consumer Awareness towards Green MarketingThe above graph indicates that majority of the respondents i. e. 86% think that Green Marketing strengthen company’s image in the mind of consumer. ? Do you think that companies that focus on environmental concerns persuade consumers to buy products? 46 Consumer Awareness towards Green Marketing The above graph indicates that the respondents the companies initiative towards environment do influence the consumers to buy product. 63% of respondents agree to it. ? Are you aware of the eco-labeling initiatives of the government? 47 Consumer Awareness towards Green Marketing The above graph indicates that majority of the respondents i. . 69% of the respondents are not aware of the eco-labeling initiatives of the government. 8. RECOMMENDATIONS Finite resources such as oil, metal, and even fresh water will become scarcer and more expensive. If businesses do not become more efficient in using these resources it will have a huge impact on the bottom line. Investing in Green Products thus changes from ‘beyond doing good’ to ultimately ‘good business sense’. Thus they should: Invest in research and create clean and environment friendly products. Clean energy sources such as solar, wind, bio-fuels and hydra power. Water harvesting.Recycle at every level. Move towards paperless office. ? Educate masses of the environment issues because they are going to be the bulk consumers. ? Socially responsible investing in environment driven projects. ? Plant more trees. ? ? ? ? ? The corporations must rethink: ? Their raw material and procurement strategies. ? They should develop new products ? They should redesign existing products and service. ? They should realize that pollution prevention can be a cost saving activity. ? They should steer their product and packaging designs to use less material. 48 Consumer Awareness towards Green Marketing . Conclusion As the demand for green products undoubtedly exists, Green Marketing provides an opportunity to the companies to increase their market-share by introducing eco friendly products. Stricter environmental regulations across the world, growing consumer preference for eco-friendly companies, and the inherent cost advantages in lowering toxic waste, are encouraging industries big and small to clean up. Result of a survey conducted showed that, consumers are not overly committed to improving their environment and may be looking to lay too mu ch responsibility on industry and government.Though it’s the responsibility of the firm to produce products, which are having minimum impact on the environment, but ultimately it’s the consumer who is having responsibility to use eco friendly products. Consumers are not too much concerned about the environment but as they have become more sophisticated, they require clear information about how choosing one product over another will benefit the environment. Consumer education results in their empowerment. Empowered consumers choose environmentally preferable products when all else is equal.Ultimately green marketing requires that consumers ‘Think Green, Think clean, Think Eco-friendly’ i. e. they want a cleaner environment and are willing to â€Å"pay† for it, possibly through higher priced goods, modified individual lifestyles, or even governmental intervention. Until this occurs it will be difficult for firms alone to lead the green marketing revol ution. 49 Consumer Awareness towards Green Marketing 10. BIBLIOGRAPHY ? Kotler Philips & G. Armstrong. Principles of marketing. New Delhi, Prentice Hall. ? Richa Agrawal, Green Marketing: An Emerging Trend (PJMR, Vol. 5,April 2000) ?Excerpts from the survey report conducted by BT-TERI. ? www. ecomall. com ? www. greenmarketingcorner. com ? www. greenpeace. org 50 Consumer Awareness towards Green Marketing 11. ANNEXURE Questionnaire Consumer Awareness towards Green Marketing Name: Age: Gender: Are you aware of the term â€Å"green marketing†? Yes No What do you understand by the term â€Å"Green Marketing†? Have you heard of any campaign related to Green Marketing? Yes 51 Consumer Awareness towards Green Marketing No Have you been part of any such campaign? Yes No Do you consider the environmental aspects of the products before buying them? Yes No SometimesDo you think that green marketing and advertising are good sources of information about green products and services ? Yes No Sometimes Do you think that Green Marketing activities are good at addressing environmental issues? Yes No 52 Consumer Awareness towards Green Marketing Do you think Green Marketing activities results in better product quality? Yes No Do you think that Green Marketing strengthen company’s image in the mind of consumer? Yes No Do you think that companies that focus on environment al concerns persuade consumers to buy products? Yes No Are you aware of the eco-labeling initiatives of the government? Yes No Thank You 53